Jeffrey Conway

Local partnerships are business relationships that are built between you and other businesses or organizations in your local trade area. These can be with local gyms, chapters of charitable organiz...

Traditional advertising is an excellent tool to build brand awareness and consideration for immediate or future gifting or treating occasions. This can include traditional print advertising, such a...

In this section you will learn more about Business Gifting and how your store can take part. Business Gifting is divided into Local Business Gifting (Local store level) and National Business Giftin...

EA encourages all franchisees to have a Grand Opening Celebration. This introduces you to the community and allows prospective customers the opportunity to see what you have to offer. Additionally,...

A trade area analysis is a technique created to help business owners track and record all local businesses and organizations within a 3-5 mile radius (1-5 walking blocks for Edible to Go stores) of...

Our email and text platforms will continue to remain at the national level. To adhere to user privacy laws, maintain brand cohesion and eliminate duplicative messaging, stores are prohibited from h...

The Marketing Department consistently provides updated tools and support materials for franchisees to execute their Local Store Marketing "LSM," via the Marketing Module accessible on ncompass). Yo...

All Edible® advertisements must follow current style guide/brand manual guidelines. Pre-designed advertising artwork is created by EA for each new product launched as well as major holidays and pro...

All franchisees must submit Profit and Loss Statements (P&Ls), balance sheets, cash flow statements, and unemployment tax returns within 30 days after each calendar quarter and/or for any time peri...

Chargebacks can occur for a number of reasons, one of which is fraud. It is your responsibility to train your staff on how to prevent fulfillment of a fraudulent order. It’s also important to remem...