Store Growth Gazette 10.22.2025

Save the Date: 10/30/25 – Final Edible Nation Webinar of the Year

We are excited to share that our final Edible Nation Webinar of the year will be Thursday, 10/30/25 at 3:30 PM EDT.

During this session, we will review recent system changes and holiday best practices that are designed to help set your store up for success.

Please register to attend via the link below:

https://events.teams.microsoft.com/event/ccc400ff-2b19-4ee2-97aa-e4033109db6a@8b28ecb3-d178-4c99-9f1f-5b7e88bef2d7

Should you have any questions that you would like the team to address during the event, please submit them through the following form:   

https://forms.monday.com/forms/4d3f42efae27756c65243e3273926e79?r=use1

Thank you in advance for your time and participation. We look forward to

connecting with you soon!

Edible x Wrapmate Partnership (US ONLY)

As shared during our recent Edible Nation webinar, we’re excited to announce a new partnership between Edible and Wrapmate — delivering brand consistency across the U.S. with premium vehicle wraps for franchisees.

Get started:
This partnership ensures that your store vehicles reflect the Edible brand with quality, consistency, and convenience.

Follow the guide linked below to begin the process:

https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:08bb0c3c-186c-4ef8-adc0-24bcb8030efb

Key Benefits: 

• Streamlined Ordering: Fast, easy online process
• Competitive Pricing: Transparent, affordable rates
• Flexible Payments: Multiple options for franchisees
• Local Service: Installation by trusted local vendors

Thank you for your continued partnership and commitment to representing Edible with excellence. Should you have any questions, please submit a Helpdesk Ticket.

10/27/25 – Yogurt Parfait Survey Deadline (US ONLY)

As a reminder, the Yogurt Parfait Survey to confirm participation in the upcoming Yogurt Parfait (TPA & In-store only) launch closes Monday, 10/27/25.

If you haven’t done so already, please take a minute to complete the survey below, so your store’s feedback is captured.

https://forms.monday.com/forms/f655cf4a3929b2fb7754fec3c6ac18b9?r=use1

Disclaimer: By selecting “Yes” in this survey, you are committing to carry and sell the Yogurt Parfait product upon its launch in mid-November. 

National Pumpkin Day In-Store Promotion

As a reminder, this in-store-only promotion starts on Sunday, 10/26/25 and runs through Monday 10/27/25. See below and attached for promo details: 

• Dates: 10/26/25 - 10/27/25
• Offer: One free Pumpkin Cheesecake to in-store guests
• SMS Redemption Code: PUMPKINDAY2025
• Promo-Eligible SKU: Single Pumpkin Cheesecake
• Redemption Rules: Limit redemption one per customer. No purchase necessary. Cannot be combined with other offers. Valid in-store only. NOT valid on the web.
• Marketing Support:
  • Local – Print & Social Media Assets: nCompass > Marketing Toolkit > Retail Toolkit > My Store Marketing Assets > Store-Only Activations > National Pumpkin Day.
  • National: This promotion will be messaged in National marketing channels, including Email, Web, and Organic Social, as well as National PR support.
    • *Please always honor the offer for every guest driven in-store by national marketing. This is critical to creating a positive guest experience, increasing brand affinity, and ultimately driving business growth.

 2025 National Pumpkin Day - Store Execution Guide (1).pdf  

Halloween Promotion (US ONLY) 
Our Halloween promotion is launching soon! This will be a web-exclusive, email sign-up promotion. This marketing strategy is designed to help drive email sign-up conversions and marketing efforts throughout Q4. Promotion details are available below: 

• Dates: 10/27/25 – 11/1/25 
• Offer: 20% + Free Next Day Delivery 
• Promo Code: TREAT20 

*Please note, all promotions are subject to change, as we strive to optimize sales and conversion. 

Marketing Support:

• 3UP flyer and Print Ads are available on the Toolkit under “nCompass > Marketing Toolkit > Store Retail Toolkit > My Store Marketing Assets > LSM Assets > Halloween Assets.”
• Social Media assets are available on the Toolkit under “nCompass > Marketing Toolkit > Store Social Media Toolkit > Fall 2025 Local Social Media Assets > October 2025 Local Social Media Assets”

Thanksgiving Promotion (US ONLY)

Our Thanksgiving promotion is launching next month! This two-phase strategy encourages early shopping while maintaining momentum throughout the holiday week, giving guests a sweet way to share gratitude through gifting or adding something special to their Thanksgiving gatherings. Promotion details are available below for your reference:

• Phase 1:
  • Dates: 11/18/25 – 11/26/25
  • Offer: Up to 25% off select SKUs
  • Codes: THANKS15 | THANKS25
• Phase 2:
  • Dates: 11/27/25  
  • Offer: $20 off boards (Pickup Only)
  • Code: THANKS20

*Please note, all promotions are subject to change, as we strive to optimize sales and conversion. 

Marketing Support:

• 3UP flyer and Print Ads are available on the Toolkit under “nCompass > Marketing Toolkit > Store Retail Toolkit > My Store Marketing Assets > LSM Assets > Thanksgiving (US ONLY).”

New Product Guide Structure

As we prepare for the upcoming U.S. Thanksgiving and U.S. and Canada Holiday seasons, we will be introducing Product Guides organized by price category (e.g., Under $50, Under $100, Under $200, etc.).

 This adjustment was implemented following valuable feedback from the broader system. The goal of this updated format is to strike the balance of providing pricing context for guests while reducing the need for constant internal updates due to pricing fluctuations (which led to the previous removal of prices from guides).

Updated Product Guide Structure:

• Tier 1 Holidays (Valentine’s Day, Mother’s Day):
  No change. Product Guides will continue to include exact pricing, as these serve as in-store “menus” during peak traffic periods.
• Tier 2 Holidays (Easter, Father’s Day, Thanksgiving, Holiday):
  New approach. Product Guides will now include price categories (e.g., Under 50, Under 100, Under 200, etc.) rather than specific price to support stores during these busier-than-normal occasions.
• All Other Holidays (New Year’s, Boss’s Day, Back to School, etc.):
  No change. Product Guides for these occasions will not include pricing or price categories but will instead show the product line as a “collection” of products. 

This structure is subject to change.

 We want to sincerely thank those who shared productive, solution-oriented feedback and partnered with us throughout this process. Your collaboration has been instrumental in helping us identify opportunities to strengthen the system!

NEW US Thanksgiving & Friendsgiving Product Guides with Price Categories (US ONLY)

New Product Guides featuring Pricing Categories to support U.S. Thanksgiving are available on Marketing Toolkit.

 Follow this path to download: nCompass > Marketing Toolkit > Retail Toolkit > My Store Marketing Assets > All Product Guides > Thanksgiving (US ONLY).

Holiday & New Year’s Product Guides on Toolkit

Product Guides to support the Holiday season are available on Marketing Toolkit.

 Follow this path to download: nCompass > Marketing Toolkit > Retail Toolkit > My Store Marketing Assets > All Product Guides > Holiday OR New Year’s.  

NEW US/CA Holiday & US Thanksgiving Production Posters

We’re excited to announce the release of new Production Posters designed to support your teams during the U.S. Thanksgiving and U.S. and Canada Holiday seasons.

 These modified, print-friendly posters feature our Hero Products for the season, organized by category (Boards, Platters, Boxes, and Arrangements) with quick-reference recipes and product images.

 Designed with your team’s workflow in mind, these posters make it easier and faster for staff to build orders. By printing and displaying multiple copies at the back of house workstations, team members can reference them quickly.

This new tool was created based on valuable system-wide feedback and aims to improve speed, accuracy, and consistency during high-volume seasons. We encourage you to print and post multiple copies in your production areas for team use.

 CA Holiday Hero Products_Recipes.pdf

US TGiving_Holiday Hero Products_Recipes.pdf

 IMPORTANT NOTICE: These materials contain proprietary and confidential recipes and business information. Printed versions must always remain in-store and should NEVER be removed from the back of house, the store, copied, or shared externally.

 Astor 15-Piece Truffle Box Update (US ONLY)

All SKUs associated with the Astor 15-piece Truffle Box will be removed from the website on its best by date, 11/10/25. Please ensure that any remaining inventory is not sold beyond this date.

 Moody and Rafat Ekladios – Store #679 – Downers Grove, IL

Congratulations to Moody and Rafat Ekladios, the new owners of Store #679 in Downers Grove, IL.

Rafat brings more than three decades of teaching experience and entrepreneurial leadership to his role as a new franchise owner. With a strong foundation as a seasoned mathematics educator and former owner of a computer sales and services company, he combines analytical thinking, business acumen, and a passion for excellence in everything he does.

Moody is recognized for his ability to lead teams, solve problems, and build strong relationships with people from all walks of life. Over the past five years with Edible Arrangements, he has developed a deep appreciation for the brand’s mission of spreading joy through creative, high-quality treats.

Moody and Rafat – We’re excited to support you on this journey and look forward to the success you’ll bring to the Downers Grove community.