Freshfruit.com

Introducing freshfruit.com! 

We are thrilled to announce an initiative that builds upon our previous success. During 2020, we successfully launched a whole fresh fruit option that could be delivered, capitalizing on the trend of people limiting their travels outside their homes. However, since then, home delivery services have become even more attractive for consumers who lead busy lifestyles.  

We are excited to take that original concept to the next level by introducing a new brand and new revenue stream for your store: freshfruit.com. Under the Edible Brands umbrella, freshfruit.com is dedicated to delivering fresh, high-quality whole fruits directly to customer’s doorsteps, powered by Edible’s local store network. freshfruit.com will serve as an additional order aggregator for your store, generating orders that will be delivered to your existing store technology to ensure operational ease. The brand will also offer something new to your store: the opportunity for recurring revenue through the freshfruit.com subscription offering. 

Why freshfruit.com? We recognize the growing demand for convenient, healthy food options, and we’re committed to meeting our customers’ needs wherever they are.  The global fresh fruit market size was valued at $551.5 billion in 2021 and is expected to expand by compound annual growth rate 3.6% to 2028. Current consumer trends show an increase in the consumption of fresh fruits and juices. Market players include Misfits Market, Amazon Fresh, Hungry Harvest and Harry and David’s Fruit of the Month Club. 

freshfruit.com will leverage Edible’s supply chain ability for sourcing and presenting fresh fruits, offering a wider range of whole fruits for everyday consumption and healthy snacking.

Here’s how it works: Customers visit freshfruit.com to browse our selection of premium fruits, including seasonal favorites. They can choose to place simple one-time orders or conveniently sign up for a freshfruit.com subscription plan tailored to their preferences. From sweet strawberries to crisp apples and everything in between, we’ll deliver the freshest fruits straight to their doorstep. 

What makes freshfruit.com truly special is the commitment to community. We’re leveraging the delivery network of local Edible stores to fulfill orders and subscriptions within their respective communities. This means that as a franchise owner, you’ll play a crucial role in bringing freshfruit.com to life in your area.

What’s in it for you, as a franchise owner? Here are just a few of the benefits:

1. Incremental Revenue Streams: By participating in freshfruit.com, you’ll tap into a new revenue stream while leveraging your existing infrastructure and expertise. freshfruit.com also offers you the opportunity of recurring monthly revenue. 
2. Expanded Customer Base: freshfruit.com will attract new customers who may not have previously been engaged with Edible, broadening your local customer base, and driving growth.
3. Local Community Impact: You’ll strengthen your ties with the local community by providing a valuable service and increasing your visibility with the community. 

Eligibility: All eligible franchisees must participate in this program and fulfill any order fulfill all freshfuit.com orders received. These orders are treated as web orders for purposes of royalty, fee and funding purposes.  We reserve the right to limit participation based upon each franchisees’ performance metrics and our brand standards. Stores will be monitored utilizing the score card with a focus on but not limited NPS, Guest Complaints, and FRESH program compliance.  All stores' performance for continued participation in this program will be monitored on a 90-day cycle. You will receive follow-up communication if you are eligible to participate in the phase of this mandatory program.

We are truly thrilled to bring freshfruit.com to life and look forward to partnering with you to deliver new revenue growth, opportunities to develop your business in your local communities, and the freshest fruit to new customers. 

Please watch live wall and email for more information concerning this program, including playbook launch, webinar, training material updates, and BerryDirect auto shipment, as we work toward our May 20 launch date. If you should have any questions, please call, or submit a helpdesk ticket to the Store Support Team.