Misson Statement

Our Mission Statement simply states the reason everyone in the Edible® franchise system comes to work each day.

It reflects a goal that is easy to remember but not always easy to attain. Our mission is, simply,

 To wow you. 

For years we have talked about “the WOW factor” of our products – the reaction people experience the first time they see an Edible® fruit arrangement, chocolate Dipped Fruit or one of our Edible to Go products. We want to extend that “WOW” factor to every aspect of the Edible® System – franchisor/franchisee relations, inter-franchise relations, vendor relations, customer service, compliance resolutions, and public relations. At every turn, under every circumstance, we want every encounter to exceed expectations. We want everyone - whether they are a vendor, an employee, a franchisee, a member of the Support Center Team, a member of the press, or a customer - to leave their Edible® experience by saying, “WOW, that’s service I wouldn’t have expected!” or “WOW, my complaint was resolved quickly and professionally!” or “WOW, that person went above and beyond what they needed to do!”

How we “WOW” our customers

• We fulfill every order, including same day orders, 7 days a week.
• Our products are 100% guaranteed. Period.
• Customers know us as the “go to” place for fresh fruit products because we know fruit!
• We always sell only the highest quality beautiful fresh fruit arrangements, refreshing all natural fruit beverages and fruit salads, and delicious chocolate dipped fruit and fruit snacks so customers can wow the people in their lives.
• You are prepared to develop and maintain your store as a true retail destination where you provide your customers with outstanding shopping experiences in an inviting, friendly easy-to-shop environment.
• Customers are impressed with the selection and quality of our products.
• We always give superior customer service and reward loyal customers with preferred treatment.
• Everyone who experiences our products is amazed with their beauty, aroma and taste – and that amazement leaves them saying, “Wow!”

How the Support Center “Wows” franchisees

• We have streamlined our communications to our franchise system to ensure you have time to read the important news and information we send you.
• Lines of communication are always open! Have a problem or emergency after hours? Call us on our cell phones! Contact numbers are posted in ncompass at all times.
• You can count on us for constant innovation, while staying true to our fresh fruit heritage because We Know Fruit!
• We protect your investment by carefully stewarding the responsible development of our brand.
• You can expect timely sound solutions and feedback to all your business needs and questions from every department in the Support Center at all times – and this support leaves you saying “Wow!”

 This is just the beginning of an evolving process to Wow You, and we will continue to innovate to continuously Wow You.

 This is our Mission Statement, but it is not a new mission. This mission takes us back to basics, celebrates our heritage and embraces our commitment to providing outstanding customer service and superior products every day, every time.