Third Party Affiliate Programs
Edible has entered into a national contract with the following third-party Affiliate programs:
- DoorDash (U.S. Only)
- ezCater (U.S. Only)
- Grubhub (U.S. Only)
- Uber Eats (U.S. & Canada)
- Skip the Dishes! (Canada Only)
Program Participation:
Participation in these programs is mandatory for all edible locations: The following are the basic requirements for the programs and may change in the future when updates are made to this manual.
Program Hours of Operation:
House of operations for all third-party programs are one hour post opening until one hour prior to closing based on the required store operating hours as outlined in the Edible operations manual.
Program Menu:
The current menu for all platforms can be located on the marketplace application for the actual vendor. These menus will be changed based on sales volumes, seasonality, and overall consumer demand.
Stores will not have the ability to change the menu; however, if an item is out of stock, you can submit a help desk ticket to Edible to have the item removed from your menu until the item is back in stock, or you can remove from the tablet and turn it back on when back in stock.
Receiving Orders:
When you accept an order, you will be able to increase your production time by increments of five minutes. All production times have been set in the system by product. Increasing production time should only be used when your store is experiencing a rush.
You will then enter the order into the store’s SMS system using the customer Grubhub/Uber Eats CAN/ Skip the Dishes ensuring that you’re using the zero-dollar SKU’s that match the menu for third parties. This is the only way that your store will receive credit for any orders placed through third parties. This will also produce a hyper-ticket so that you can track the order with the production process.
Refunds/Customer Service Issues:
If your store has consistent issues with quality or incorrect items, our Grow team will be made aware and will deactivate your store until the issue has been resolved. In that case, the third-party may also charge you for all customer refunds. In most cases, the third party refunds the customer themselves.
Reporting:
DoorDash: Reports can be accessed through your DoorDash Merchant Portal. This is where you can track your sales, quality metrics, time metrics, etc.
ezCater: Reports can be accessed through the ezManage platform. EzManage is for internal use for the store to grow and manage its catering business.
Grubhub: Franchisees can authorize Grubhub to provide Edible Arrangements (corporate) with electronic access to sales reporting data, who can then directly share sales reporting data to individual franchisees.
Uber Eats: Uber will provide the store with aggregate information regarding number of items picked up, sold, and refunded.
Skip the Dishes: Franchisees have access to their Skip the Dishes Merchant Portal to see and pull reporting directly as well as gather information needed for taxes; stores can also see all funding on their Power BI Dashboard.
Billing:
All billing and funding functions are managed at the corporate level by the accounting team. Edible receives a weekly payment from TPA partners before pushing the funds to the FZE system.
Third-party orders will have a 27% fee. You will receive a weekly payment from Edible for all fulfilled third-party orders. Third-party orders will be funded separately on a weekly basis through net funding. This means that the fee will be collected before the funds are pushed to your store.
Payout details can be viewed in the Third Party Funding section of the Store Dashboard_Store Owner Sales & Fees Summary page in Power BI.
KPIs:
| Avoidable Downtime | 1% | Stores should be open 99% of the time during their open hours. |
| Avoidable Cancellation | 1.1% | Cancellations can be avoided by confirming all orders when they arrive on the tablet. |
| Order Accuracy | 1% | All orders should be correct and of full quality. |
| Ratings/Reviews | 4.5 | The aggregate of all store reviews should be a 4.5 or higher. |
| Avoidable Wait (for TPA deliverer) | 3 minutes and 42 seconds | Delivery drivers should wait a maximum of 3 minutes and 42 seconds in the store. Products should be prepared and ready for deliverers upon arrival. |
Compliance:
Stores will be allowed to pause orders for up to one hour per day without needing to submit a help desk ticket. If you need to pause for more than one hour, you must submit a help desk ticket to the Grow team. Failure to do so can result in being fined up to $250.00.
Stores who turn off their tablets for more than three days within a 30-day period will be fined up to $250.00 per day if they are shut off without prior approval and submission of a help desk ticket to the Grow team.
Customer complaints, while handled by the third-party vendor, will be measured. If your store complaints are higher than the KPIs allowed by the third-party and are a direct result of your store’s actions, we reserve the right to fine you for up to $250.00 per infraction.
Compliance requirements can be updated from time to time. Any communications sent to the system will override the above processes. Compliance updates based on the date of issue will meet new standards.
Packaging Requirements:
Boxes, Plush, Treats, and Retail:
All orders containing boxes, plush, treats, and retail must be placed into a red Edible gift tote bag and have all the necessary hangtags and bounce back coupons attached.
Arrangements:
All orders containing arrangements must be placed into the correct size delivery box and have all the necessary hangtags and bounce back coupons attached. Note that smaller arrangements can be placed in the delivery box and then into a large red Edible gift tote bag.
Floral:
All orders containing flower arrangements must be placed into floral tote bags and have all the necessary hangtags and bounce back coupons attached.
Platters & Boards:
All orders containing platters or boards must be wrapped as per Edible standards and have all the necessary hangtags and bounce back coupons attached.
Third-Party Program Support:
| DoorDash (U.S. ONLY) | |
| Shutting Off Products |
|
| Changing Store Hours |
|
| Customer Service Issues |
Call: 855-973-1040 Email: drive-support@doordash.com |
| Payment Questions | Email: ar@doordash.com |
| DoorDash Marketplace Support (for real-time store level issues on live orders) |
Call: 855-222-8111
|
*DoorDash Orders are integrated directly into SMS and will start with the prefix “WD” | |
| Uber Eats | |
| Shutting Off Products |
|
| Changing Store Hours |
|
| Customer Service Issues, Payment Questions, Refund Questions (call) |
Call: 833-275-3287 Email: merchants@uber.com |
*Uber Eats Orders are integrated directly into SMS and will start with the prefix “WU” | |
| ezCater (U.S. ONLY) | |
| Catering order related questions | Contact Edible Store Support |
| Expanded menus | Top performing stores every quarter will have nonperishable items (flowers and balloons) available on their menu in addition to our standard catering menu |
| Catering orders are entered into SMS by our Customer Care Team and start with the prefix “E” | |
| All stores should be on the ezCater platform offering catering products with the exceptions of stores in Hawaii and Canada | |
| To confirm that your store is on the platform, search for your store by address on the ezCater Marketplace | |
| Skip The Dishes (CAN ONLY) | |
| Login | Prov/store number (i.e. on112) |
| Support Service |
Call: 855-200-7547 Visit: https://restaurants.skipthedishes.com/
Email: support@skipthedishes.ca |
| Grubhub (U.S. ONLY) | |
| Login Credentials (tablet) |
Username: EA-[State][Store #]
Password: Grubhub123! |
| Customer Care (live orders, 24/7) |
Call: 877-585-7878 Email: help_me@grubhub.com |
| Technical Care (tablet/transmission) |
Call: 877-799-0790 (press 5) Email: techcare@grubhub.com |
TPA Support:
When to Call (24/7)
Call for urgent, real-time issues at the store level:
- Orders in progress that need immediate fixing
- Missing/wrong items, stuck or delayed orders, cancellations
- No Dasher/Driver assigned or Driver not showing up
- Refunds/adjustments on an active order
- Dasher behavior issues happening in the moment (no-shows, inappropriate conduct, wrong delivery address)
When to use Merchant Support Emails
Email for non-urgent issues or issues on past orders:
- Disputes about past refunds/chargebacks
- Driver conduct complaints after delivery (especially repeat issues; follow-up for documentation)
- Reporting & trends (ex: spikes in cancellations, refund reasons, Driver issues)
What to have ready
- Store name, store #, address
- Customer name, order details, order subtotal
- Clear description of issue
- Supporting evidence (screenshots, photos, receipts, staff notes, recordings)
What NOT to contact TPA vendors for
- Merchant Portal Access
- Transfers of Ownership
- DoorDash Menu Changes
Refund General Guidelines:
General guidelines on when stores do or do not get paid in each scenario below:
- Guest cancels the order: store does not get paid
- Driver never picks up the order: store does get paid
- Driver picks up the order but never delivers it: store does get paid
- Driver picks up the order but guest cancels after pickup: store does get paid
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