The Marketing Department consistently provides updated tools and support materials for franchisees to execute their Local Store Marketing "LSM," via the Marketing Module accessible on ncompass). Your field team representatives and Marketing team are also available for questions on local store marketing opportunities. The following provides a brief overview of resources available.
POV Process
When you would like a POV on a LSM opportunity, submit a Help Desk ticket through ncompass with the information to the Marketing Department. Once received, the corresponding team member will review the materials and respond with his/her findings and opinion. Please allow 3-4 business days for a response
Local Media Support
The Marketing Department provides you with pre-designed ads for print, hangtags, flyers, sell sheets, and more to support local advertising efforts. Radio scripts are written by our creative Team and are provided in the respective toolkits.
Any changes or station written scripts must be approved by Edible. Edible reserves the right to change the scripts and has final approval. To have a radio script approved, send the script to the Marketing Department through a Help Desk ticket on ncompass to be reviewed. We may produce a radio commercial and make that available through the Marketing Module.
Local Billboards and Signage
This includes: Billboards, kiosks, moving billboards, bus shelter signage, or similar signage. This creative is developed and provided on an as needed basis because specs for these placements are different. If you’ve placed a buy for outdoor signage, please submit a creative request through an ncompass Help Desk ticket with the specs and the messaging objective of the signage. The team needs 10 business days to get this into the queue and develop production-ready files. Before finalizing creative they will share for review and approval.
Store Point of Purchase Signage Kits & Seasonal LSM
New marketing materials for Point of Purchase, "POP" and LSM are made available to franchisees 5 times per year based on the 5 seasonal periods (Winter, Spring, Summer, Fall, Holiday) and communicated through the Seasonal Playbooks.
ITEM |
DESCRIPTION |
LOCATION |
Grand Opening Outdoor Banner |
6x3’ or 8x3’ vinyl banner to hang outside your store for grand opening.
|
Marketplace > GHP
|
Sidewalk Sign
|
Exterior signs to grab the attention of foot traffic and entice them to walk into your store – provided with each seasonal POP kit for applicable stores/stores with hardware |
SKU 7041 |
Grand Opening Yard Sign |
Exterior signs with h-stake hardware that secure it into the ground (typically grass). Perfect to use near sidewalks; can be easily read by people walking by. |
Marketplace > GHP |
Edible Branded tent (included in starter kit) |
Includes steel frame and fitted branded canopy. To be used for storefront events/pop-ups, community events and/or local pop ups. |
Marketplace > Berry Direct |
Tablecloth & table |
Tablecloth: 72” x 30” x 30”
Table Dimensions: 72” x 29 ½” x 29 1/8”
To be used for storefront events/pop-ups, community events and/or local pop ups. |
Marketplace > Berry Direct |
Feather Flag (included in starter kit) |
120” tall x 28” wide nylon flag be placed along a sidewalk/road near your store. |
Marketplace > Berry Direct |
Pre- Designed Ads |
Ads are designed in a variety of commonly used sizes. For example: 6.5 X 3; 7.375 X 10.375; 7.875 X 3; 8 ½ X 11; 8 X 3.5, but may vary by toolkit. Used for traditional print advertising like newspapers, magazines, Clipper, Valpak, etc. To customize ads with coupon & store information, you can send an ncompass ticket to marketing. |
ncompass > marketing toolkit > Store Retail Toolkit > My Store Marketing Assets |
3up Flyers |
3 flyers on 1 page. Versatile/multi-purpose piece — use as handouts, arrangement hangtags, or dipped fruit box inserts. Provided in “fillable pdf" format, which means you can add your own store info and coupon/promo. It is recommended that you send these to your local printer (Staples, FedEx Office, etc.) and instruct them to print in color and cut them for you. |
ncompass > marketing toolkit > Store Retail Toolkit > My Store Marketing Assets |
Brochures/ Gift Guides |
Booklets that are created for both generic everyday occasions and Holidays (traditionally Valentine's Day, Mother's Day & Christmas) that feature hero products. Brochures can also be used as a direct mail piece. GHP can assist with postage and mailing. |
Marketplace > GHP |
Social Graphics |
Facebook, Twitter & Instagram (among other media outlets) content (image & video) to be posted to your approved local social media pages. |
|
Online Banner Ads |
Digital ads are provided for occasions/promotions that we are advertising in our national digital plans. Typically provided in 300 x 250, 160x600, 728x90, 320x50, 320x480, with additional sizes occasionally. |
ncompass > marketing toolkit > Store Retail Toolkit > My Store Marketing Assets |
Sell Sheets |
8.5x11” sheet for key holidays & product launches. Features multiple products and can be inserted into your acrylic counter-top frame or desk pad. |
ncompass > marketing toolkit > Store Retail Toolkit > My Store Marketing Assets |
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