Signage Requirements

All new stores, stores reopening after a temporary closure, and stores under new ownership/management must purchase the following signage from Marketplace. The vendors who provide this kit are Fuse and GHP. This kit includes: 

• Store Hours Sign 

• Federal Case Product Cards 

• Bakeshop Nutritional Inserts 

• Allergen Warning Labels 

•                Business Cards 

• Back of House Production Posters.  

You must inform the Development Department and Marketing Department of any landlord restrictions regarding signage types. If you need to change your material type, submit a ticket to Marketing.  

Seasonal POP (point-of-purchase) Signage Kit:  

Once Marketing is alerted to your (re)opening date, a Seasonally Specific Marketing Signage Kit will be shipped to your store address. Providing value to our franchisees is always a goal of Edible. The Marketing Signage Kit initiative ensures a consistent and unified brand look across all stores. This kit will include materials for major holidays, promotions, new product launches plus everyday occasions, giving consumers more reasons to purchase from Edible. Having a clean and inviting storefront allows you to personally engage with consumers, to build awareness, and then sustain local relationships. Marketing Kits are produced 5 times per year (Winter, Spring, Summer, Fall, Holiday).  

Generally, a Marketing Signage Kit will include, but may vary:  

• Sidewalk Signs 

• Interior Posters 

• Box Inserts 

• Hang Tags 

• Each kit also includes a Placement Guide and an item check-list. Always refer to these documents immediately upon receipt of each kit. 

• Outside of the Seasonal Signage Marketing Kit, there are Evergreen Signage options available on Marketplace for purchase, should you have additional retail space.  

• If you are a re-opening store, ensure that any and all outdated materials are removed and discarded. Only items included in each Seasonal POP Signage Kit should be displayed in that time.  

We are able to tailor each store’s Seasonal POP Signage kit with specific quantities and sizes of these Materials. Please submit an ncompass ticket to Marketing with the following details so that we can accurately build your store profile: 

• What is the Stage of your store? (Stage 1: you do not offer smoothies, Stage 2: you do offer smoothies, Stage 3: you offer smoothies and frozen yogurt) 

• Do you have a Sidewalk Sign? (currently supporting 24”w x 36” signs only 

• Number of Interior Poster Frames and Size - there are 2 options available:  

1. 23.75”w x 33.75”h – legacy metal frames 

2. 24”w x 36”h – new snap frames moving forward 

• Number of Merchandising Racks (identify format new vs. old) 

• Do you have an on-counter acrylic frame, or intend to purchase one from Marketplace or Staples? 

• Style of Federal Treats Case 

• Do you have a standing reach-in Cooler?  

• Do you have an on-counter cookie case? 

• Number of Digital Menu Boards 

• Are you playing music in your storefront? 

• Do you have in-ceiling speakers? 

• Do you offer in-store seating? If so, for how many customers? 

Product Merchandising 

There are a variety of areas for Product Merchandising in your storefront. These are critical in generating additional revenue per square foot. Retail sales are a huge opportunity, and again, it’s critical that you maintain a clean and inviting storefront that is always fully-stocked with sellable merchandise. Reference current Merchandise Planogram posted to Live Wall. 

• Federal Treats Case: dipped fruit, cheesecakes, brownies, cupcakes, fruit salads 

• Standing True Cooler: arrangements, boxes, flowers 

• Cookie Case 

• Wall Racks: boxed chocolates, dry goods, plush 

• Floor Racks: boxed chocolates, dry goods, plush