Trade Area Analysis

A trade area analysis is a technique created to help business owners track and record all local businesses and organizations within a 3-5 mile radius (1-5 walking blocks for Edible to Go stores) of their location. This is an important procedure that should be practiced by all Edible franchisees. A trade area analysis should be done on an annual basis. To view and utilize the trade area analysis form, see the “Trade Area Analysis Form” in the attachment area of this section on ncompass.  

Once the trade area analysis form is complete, you will have a better idea of businesses and organizations in the area that are potential competition and/or business partners. From this, marketing plans, local partnerships,  business to business gifting accounts, and other opportunities can be pursued.